Mehdi Atoui

Mehdi Atoui serves as the Director of Business Development for Strategic Partnerships at Criteo since July 2015, where leadership of the partnerships BD team focuses on driving business growth through global tech collaborations. Previous roles at Criteo include Global Lead of Tech Partnerships and Head of Business Development for App Supply EMEA, emphasizing monetization strategies and SDK adoption within the app developer ecosystem. Prior experience includes positions at AdvertStream, where Mehdi built partnerships in the sports and entertainment markets, and at Evidence Publicité as an Advertising Account Manager. Mehdi's educational background includes a Master's degree in Sport Event Marketing from KEDGE Business School and a degree in Sports Science from Paris-Sud University.