Serena Mancini

Serena Mancini is an accomplished professional with extensive experience in sales effectiveness and customer success management. Currently serving as a Sales Effectiveness Analyst at Criteo since October 2022, Serena previously held various roles at Salesforce from May 2019 to September 2022, including Senior Customer Success Guide for Key Accounts, where strategic account management and customer relationship building were paramount. Earlier experience includes positions as Account Executive at TBWA\Dublin, focusing on client services and project management, and Customer Operations Advisor at Squarespace, providing technical support and solutions. Serena began a career in social media management as Content and Community Manager at MUZU and developed skills in project management and translation at Global Voices Ltd. Educational qualifications encompass a Postgraduate Diploma in Advertising and Digital Communications from Technological University Dublin, along with a Master’s Degree and Bachelor’s Degree in Language, Society and Communication from Alma Mater Studiorum – Università di Bologna.