Charmaine Low

Charmaine Low has over a decade of work experience in the media planning and buying industry. Charmaine started their career at ZenithOptimedia Group, where they worked as a Media Planner, Senior Media Planner, and later as a Group Head - Integrated Media. In these roles, Charmaine was responsible for developing and executing media strategies for various clients.

Charmaine then joined MEC, where they served as an Associate Manager and later as a Manager. During their time at MEC, Charmaine played a key role in managing client relationships and overseeing media campaigns.

After MEC, Charmaine joined Performics as a Senior Manager. In this position, they were responsible for establishing digital and offline media frameworks for global airline and regional automotive accounts. Charmaine also worked closely with stakeholders to develop integrated media marketing strategies.

Charmaine's most recent role was at Criterion Global, where they held the position of Senior Account Manager and then Associate Media Director for the APAC region. In these roles, Charmaine proactively researched and identified strategic opportunities for client campaigns and managed client relationships. Charmaine also led the planning and execution of media programs across key markets.

Throughout their career, Charmaine has demonstrated expertise in consumer behavior data analysis, trend identification, and decision-making based on applied findings. Charmaine has a proven track record of delivering value to clients and driving successful media activations.

Charmaine Low attended Singapore Management University from 2002 to 2006, where they earned a Bachelor of Business Management degree with a specialization in Marketing.