Brett Drake

Brett Drake has a diverse work experience in the field of strategy and social media. Brett is currently working as a Group Strategy Director at Critical Mass since October 2021. Prior to this, from December 2019 to October 2021, they worked as a Strategy Director at Freelance.

Brett has also worked at Rivian as a Social Media Manager from April 2019 to November 2019. During this role, they collaborated with the CMO to develop overall go-to-market strategies, digital content strategies, and implemented new processes for content development and approval.

From December 2017 to March 2019, Brett worked at Critical Mass as an Associate Strategy Director, leading the strategy for the BMW USA Social program. Brett also served as a Senior Strategist at the same company for a brief period in November 2017.

Before that, Brett was the Founder & Co-Owner of Brooks High LLC, a successful start-up food truck, where they were responsible for all aspects of development and management. Brett achieved significant growth in gross revenue and successfully completed a Kickstarter campaign.

Brett also gained valuable experience as a Freelance Senior Strategist at SapientRazorfish, where they worked on social media strategies for clients like Unilever. Brett was also a Freelance Senior Strategist at LaunchSquad, where they focused on social media strategies for the automotive industry.

Prior to that, Brett worked as a Senior Strategist at SapientRazorfish, leading social media brand initiatives for Mercedes-Benz USA. Brett also served as a Social Media Strategist at Anomaly, managing global beer brand communities for Budweiser/ABInBev.

Brett began their career at Fallon, where they worked as a Social Community Manager for Cadillac, managing a global luxury automotive brand community.

Overall, Brett's work experience demonstrates their expertise in strategy development, social media management, and driving growth for various brands and industries.

Brett Drake obtained their Bachelor of Business Administration (BBA) degree in International Business and Marketing from The George Washington University School of Business from 2007 to 2011. In 2010, they also participated in a study abroad program at IES London, where they focused on History, Architecture, Youth Culture, and International Marketing.