Critical Mass
Cameron Benedict has a diverse work experience in the creative industry. Cameron started their career in 2007 at TRGR Advertising as an Interactive Designer, where they focused on designing websites and apps for campaigns. Cameron also led branding programs, directed art for campaigns and social media posts, and created brand experiences.
In 2012, Cameron joined Critical Mass as a Senior Designer, where they worked on various design projects until 2013. Cameron then transitioned to the role of Art Director and later became an Associate Creative Director in 2020. Finally, in 2023, they were promoted to the position of Creative Director, overseeing the creative direction at the company.
In 2021, Cameron joined Turtle as a Lead Product Designer, a position they held for a brief period.
Cameron Benedict attended Alberta University of the Arts from 2003 to 2007, where they pursued a Bachelor's degree in Visual Communications.
Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation