Dominik von Jan

Dominik von Jan currently serves as SVP Strategy at Critical Mass, leading Experience Strategy for BMW USA since May 2024. Prior experience includes EVP Strategy roles at Omnicom and BAREFOOT, focusing on data-driven customer experiences in the healthcare sector and CRM strategy for Ford, respectively. Dominik von Jan was instrumental as Executive Strategy Director at Iris, enhancing customer experience strategies for clients like Daimler Trucks and Samsung. Prior to that, leadership at RAPP involved shaping experience strategy for technology, pharma, and automotive clients, with notable names such as SAP and Eli Lilly. A background in strategic advisory roles at companies such as Sapient, Interbrand, and Wunderman further solidified expertise in digital strategy and user experience. Dominik von Jan holds a Diplom-Kaufmann in Marketing, Computer Science, and Organization from The Julius Maximilians University of Würzburg.