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Critical Mass
- Elizabeth Ching
Elizabeth Ching's work experience begins with an internship at Premiere Radio Networks in 2012, where they worked in ad sales and promotions. In 2013, they held marketing and design internships at Urban Star Organics and Oxxygen Marketing Partnership, respectively. Elizabeth then worked as a graphic designer at ShoreGroup from 2013 to 2015. During their time at Syracuse University, they served as the art director and digital strategist for the university's advertising competition team in 2015. Following that, they worked as an art direction intern at UPROAR!, where they were involved in various creative tasks. In 2015, they joined The Marketing Arm as an associate art director before being promoted to art director in 2017. In 2018, they moved to RPA, first as an art director and then as a senior art director. Elizabeth'smost recent position is at Critical Mass, where they started as a senior art director in 2021 and was later promoted to associate creative director.
Elizabeth Ching obtained a Bachelor of Science (B.S.) degree in Advertising from Syracuse University between 2011 and 2015. Additionally, during the same period, they also completed a Bachelor of Science (B.S.) degree in Information Management and Technology at Syracuse University.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation
