Geoff Peden

Vp, Marketing Science at Critical Mass

Geoff Peden has a strong background in marketing science, with experience in leading and growing accounts, defining data strategies, and implementing optimizations to improve performance. Geoff has mentored and guided teams of analysts at various levels in multiple international offices. Geoff holds a Master of Business Administration degree in Project Management and a BCOMM in Marketing, along with an Award of Achievement in Digital Analytics. Geoff's dedication to client communication and strategic analysis has been essential in driving success in the marketing field.

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