Heather Roxby

Vice President, Marketing Science at Critical Mass

Heather Roxby is a professional with a Bachelor of Science in Mathematics and Statistics. Heather has a strong background in marketing science, data services measurement, and customer service management. With experience in companies like Critical Mass, Syncapse, and TD Canada Trust, Heather has developed skills in developing measurement strategies for digital campaigns, analyzing data using various tools, managing teams, and providing exceptional customer service. Heather has also worked in education as a piano teacher. Heather's expertise lies in digital analytics, data visualization, and quantitative research.

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Timeline

  • Vice President, Marketing Science

    November, 2022 - present

  • Marketing Science Group Director

    June, 2021

  • Marketing Science Director

    November, 2019

  • Marketing Science Associate Director

    June, 2018

  • Marketing Science Lead

    May, 2016

  • Marketing Science Associate Manager

    September, 2015

  • Marketing Science Senior Analyst

    October, 2012

  • Marketing Science Analyst

    June, 2010