Jamie Berendsen

Jamie Berendsen currently serves as Associate Director of Strategic Planning at Critical Mass since July 2025, following a role as Associate Director of Strategic Planning at Organic from October 2023 to July 2025 and at BAREFOOT from August 2021 to July 2025. Previously, Jamie held various strategic and leadership positions at MKR, including Director of Insights and Senior Strategist from January 2019 to August 2021. Jamie's early career includes roles at Raidious as Senior Strategist and Community and Media Manager, along with earlier experiences as a Digital Marketing Specialist at Platypus Advertising + Design and in member engagement at the YMCA of Metropolitan Milwaukee. Jamie's roots in the fitness industry began at LeClub Sports Club, where Jamie worked as a Personal Trainer and Social Media Marketing Coordinator from June 2006 to June 2012. Jamie earned a degree in Health & Fitness, Business, Marketing, and Health Sciences from Globe University Minnesota School of Business between 2010 and 2012.