Critical Mass
Ksenia Komes currently serves as Associate Director of Product at Critical Mass, starting in January 2025. Prior to this role, Ksenia held positions at Credera as Senior Manager for AI Solution Delivery and Project Lead for Data & AI from March 2024 to June 2025. Ksenia's previous experience includes multiple project management roles at smart digital. from October 2020 to April 2024, focusing on Integrated Media & Content and Personalization & Engagement. Ksenia has a background in digital marketing, having worked as Digital Marketing Manager at Porsche AG, and Online-Marketing Manager at VEDES Gruppe. Ksenia began a career in administrative and controlling coordination at Stefani & Hoppe Steuerberatungs- und Wirtschaftsprüfungsgesellschaft from April 2016 to January 2019. Ksenia holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Rijeka, obtained between 2011 and 2014.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation