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Lowell Ervin Ong

Creative Director at Critical Mass

Lowell Ervin Ong has extensive experience in the creative field, with their most recent role as a Creative Director at Critical Mass. In this position, they collaborate with senior executives and leads the development of the creative organic social department across various clients. Lowell also mentors and manages junior staff while ensuring high-quality creative work backed by solid strategy. Prior to this, Lowell worked as a Creative Director at Adolescent, where they helped build a startup agency focused on youth-oriented markets and content production.

Before Adolescent, Lowell served as an Associate Creative Director at INNOCEAN USA, where they were responsible for creative direction, art direction, design production, and project/client management for Kia America Social. Additionally, Lowell gained experience as a Senior Creative at Imprint Projects, where they worked on cultural content and community programming for influential brands.

Earlier in their career, Lowell held the positions of Associate Creative Director at BBDO | Critical Mass, Associate Creative Director at INK, and Principal Creative at Freeways Collide. At these companies, they contributed to various creative projects, including advertising campaigns, brand strategies, and design production.

Lowell's expertise also extends to the financial and technology sectors, as they served as a Senior Art Director at Transamerica, overseeing nationwide marketing campaigns and branding efforts across fintech services. Lowell Ervin also worked as a Senior Art Director at Mod Op, where they collaborated on projects for clients such as Belvedere Vodka, EA Games, and Sony Pictures.

Early in their career, Lowell gained experience as an Art Director and Designer at RAPP, where they worked on campaigns for clients such as Charles Schwab, Nescafe, Toyota, and Mattel. Notably, Lowell played a key role in the creative collaboration and successful pitch for the Nescafe campaign.

Overall, Lowell Ervin Ong's work experience showcases their versatility and expertise in creative direction, art direction, design production, and project management across a range of industries and clients.

Lowell Ervin Ong holds a Bachelor's of Science degree in Graphic Design from The Art Institutes.

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