Manuela Blaylock-Villota

Manuela Blaylock-Villota has a diverse work experience spanning across various roles and industries. Manuela'smost recent position is as a Marketing Science Analyst at Critical Mass, where they are responsible for tracking and measurement, data analysis, reporting, and statistical modeling. Prior to this, they worked as a Marketing Science Associate Analyst and a Marketing Science Intern at the same company, where they gained experience in data visualization, testing, and evaluation.

In addition to their roles at Critical Mass, Manuela has also held leadership positions at Digital Marketing WMU, where they served as the President and Marketing Director of the student organization. In these roles, they were responsible for email marketing, social media planning, and engaging with the audience across different marketing channels.

Manuela also has experience in the field of digital marketing and social media as a Social Media and Digital Marketing Intern at Dressed to a T. Here, they managed social media and ecommerce accounts, created engaging content, and utilized various digital marketing tools.

During their time at Western Michigan University, Manuela worked as a College Teaching Assistant, where they supervised and mentored students, provided assistance, and engaged with students through virtual appointments. Manuela also worked as a Waitress at Idler Riverboat-Magnolia Grille, where they demonstrated strong customer service skills and maintained compliance with company policies.

Manuela's work experience also includes roles as a Digital Marketing Manager and Assistant at Victoria Resort Bed and Breakfast, where they performed administrative tasks, generated reports, and utilized strategic planning to drive customer engagement. Manuela also worked as a Waitress at Idler Riverboat-Magnolia Grille, where they excelled in multitasking and time management in a fast-paced environment.

Earlier in their career, Manuela worked as a Supervisor at Western Michigan University, where they coordinated operational and administrative work and resolved conflicts among employees. Manuela also worked as a Spanish Interpreter at Grace Hospice, where they facilitated effective communication and built relationships across different cultures and languages.

Manuela Blaylock-Villota's work experience demonstrates their skills in data analysis, marketing strategy, leadership, customer service, and intercultural communication.

Manuela Blaylock-Villota pursued their education at Western Michigan University - Haworth College of Business from 2018 to 2021. During this time, they obtained a Bachelor of Business Administration (BBA) with a major in Digital Marketing & eCommerce and minors in General Business and Business Analytics. Manuela also studied Digital Marketing at Western Michigan University during the same period.

In addition to their formal education, Manuela has obtained several certifications. In January 2023, they completed the "Storytelling to Influence" course at Udemy. In May 2021, they achieved the "Google Ad Grants" certification from Google. Manuela also obtained the "Social Marketing Certification" from Hootsuite in April 2020.

Before their university education, Manuela received the CPR certification from the National Ski Patrol in September 2018. Manuela also obtained the DELF B1 certification from Alianza Francesa de Guayaquil in May 2016.

Furthermore, Manuela has acquired two Google Ads certifications. Manuela completed the "Google Ads Measurement Certification" in February 2021 and the "Google Ads Search Certification" in the same month.