Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation

Advertising

E-Commerce

Marketing

Media & Entertainment

Retail

Critical Mass

Chris Gokiert

Account Director

Tamara Flindell

Nicholas L.

Ca Jocelyn Loria

Scott Hughes

Stacia Parseghian

Samantha Smeach Stringfellow

Laurel Lapidus

Alysson Scartz (Lincoln)

Alissa Hansen

Valerie Carlson

Melis Kaplan Gul

Sabrina Farolan

Natalie Kim

Cphr Julie Walyuchow

Sara Anhorn

Clare Hart

John McLaughlin

Grant Owens

Michael Lanyon

The Marketing Science and Analytics Team at Critical Mass leverages advanced data analysis and measurement strategies to optimize marketing efforts and drive business outcomes for clients. They focus on data strategy, segmentation, attribution marketing, and testing and optimization to ensure campaigns are effective and insights are actionable. By utilizing innovative methodologies, the team enables informed decision-making that enhances customer experiences and maximizes ROI across various digital channels.

Marketing Science and Analytics Team

Creative Services Team

Technology Development Team

Project Management Team

Marketing Science and Analytics Team

About

Team members

Other teams at Critical Mass

Creative Services Team

Technology Development Team

Project Management Team