Michael Louie

Michael Louie has diverse work experience spanning various industries. Michael is currently working at Critical Mass as a Marketing Science Lead, a position they have held since March 2021. Prior to this role, they were a Marketing Science Senior Analyst at the same company from July 2019 to March 2021.

Before joining Critical Mass, Michael worked at MacLaren McCann as a Digital Strategist from November 2014 to July 2019. In this role, they planned and executed paid media campaigns across multiple channels, utilizing data analysis to optimize performance and exceed client KPIs. Michael also managed paid social campaigns, analyzing metrics from various sources to guide content promotion decisions.

From November 2011 to January 2015, Michael worked at Best Buy Canada as a Mobile Specialist. Here, they utilized their sales expertise to deliver exceptional customer experiences and drive sales in post-paid mobile devices, protection plans, and accessories. Michael also maintained merchandising according to branding guidelines.

Michael's earlier experiences include working as a Marketing Administrator at Rocky Mountain Equipment from September 2013 to November 2014, where they coordinated digital advertisements and revamped Google AdWords campaigns. Michael also served as a Special Event Marketing Assistant at Mount Royal University - Career Services in September 2012, helping build awareness and providing information about the Volunteer Fair.

Michael also gained experience as a Business Assistant - Co-op Student (Marketing) at Calgary Laboratory Services from January 2012 to August 2012, where they developed business development proposals and marketing strategies. Prior to this, Michael worked at Black's Photography as a Sales Associate and Wireless Representative from October 2008 to October 2011, consistently ranking among the top 50 sales associates in the Western Canada region. Michael also took on the role of Wireless Representative when TELUS products were introduced.

Michael Louie earned a Bachelor's Degree in Marketing, with a minor in Entrepreneurship from Mount Royal University. Michael attended the university from 2008 to 2013. In addition to their degree, Michael also obtained certifications in Google Analytics Platform Principles from Google in March 2014 and Google AdWords from Google in February 2013.