Michelle de Man

Michelle de Man has extensive work experience in content marketing and strategy roles. Michelle is currently working at Critical Mass as a Senior Content Strategist since November 2022. Prior to their current role, they were a Content Strategist at the same company from September 2021 to November 2022.

Before joining Critical Mass, Michelle worked at United Way of Calgary and Area, where they held various positions. Michelle started as a Marketing and Communications Officer from June to December 2010 at Parkinson Society of Southern Alberta, followed by a Communications and Development Assistant role at Big Brothers and Big Sisters of Calgary & Area from May to November 2011. Michelle then worked as an Administrative and Communications Assistant at Parkinson Alberta Society from September to December 2011.

Michelle's content marketing career continued at Mental Health Commission of Canada as a Web Editor from April 2012 to February 2014. During their time there, they played a significant role in the redevelopment project for the MHCC website.

Michelle further expanded their content marketing skills at Getty Images, where they worked as a Content Marketing Specialist from March 2014 to March 2015. Following this, Michelle joined Benevity as a Content Marketing Specialist from August 2015 to August 2017. At Benevity, they were responsible for content strategy, social media management, and thought leadership development.

Their next career move brought their to United Way of Calgary and Area, where they initially worked as a Content Marketing Specialist from February 2018 to August 2021. In this role, they developed and executed content marketing frameworks and campaigns, contributed to editorial production, and supported traditional and digital marketing initiatives. Later, they took on the lead role as a Lead, Content Marketing for a brief period from August to September 2021.

Overall, Michelle de Man's work experience showcases their expertise in content marketing, strategy development, social media management, and thought leadership. Michelle has a proven track record of creating engaging content, driving brand awareness, and optimizing performance against business goals.

Michelle de Man obtained a Bachelor of Communications Studies degree from the University of Calgary from 2008 to 2012, specializing in Communications. Prior to that, they earned an Honours Diploma in Journalism Arts with a major in Print Media from the Southern Alberta Institute of Technology (SAIT), where they studied from 2006 to 2008. Their education also includes certifications such as Advanced Content Marketing, Content Strategy for Marketers, and UX Writing Essentials Certificate, which they obtained in April 2023 through LinkedIn and the UX Content Collective. Additionally, they have been trained in Understanding and Addressing Bullying in the Workplace and is certified in Mental Health First Aid, both obtained in 2013. In 2012, Michelle also achieved certification as a HootSuite Professional. There is no record of their completing a degree or certification from Brand School.