P.geo. Kimberley McDonough

Marketing Science Lead at Critical Mass

Kimberley McDonough, P.Geo. has extensive work experience in the field of geology and data analysis.

Kimberley began their career at Talisman Energy in 2001, where they worked as an Exploration Geologist in the Foothills region. Kimberley consistently delivered integrated technical evaluations and generated new leads for drilling programs. Kimberley later transitioned to Conventional Development Geology, where they transformed assets with complicated working interests and discontinuous land bases. Kimberley exceeded reserve add goals by identifying re-completion targets and evaluating farm-out proposals.

In 2011, Kimberley joined Talisman Energy as a Development Geologist. Kimberley played a key role in identifying and proving the economic potential of overlooked areas. Kimberley also planned and executed successful drilling programs, including a horizontal Cardium drilling program in Kaybob.

Kimberley then joined Repsol in 2015, where they served as a Regional Geology Advisor and a Development Geology Advisor. Kimberley led a global team in compiling a basin-scale play assessment and coordinated the Lower Mannville stratigraphy. Kimberley also managed geologic operations and full field development strategy for the company's Liquids Rich Unconventional - Tight Gas Delivery Unit.

In 2020, Kimberley worked as a Consulting Data Analyst at Blackline Safety. Kimberley delivered a Power BI dashboard to monitor ETL job performance and created a pipeline to extract, transform, and load relevant data. Kimberley also built a Power BI dashboard with visualizations to address the business needs of the client.

Kimberley's most recent position was at Cadence Capital Advisory Ltd., where they served as the Director, Technical Advisor. Kimberley provided advisory services for mergers, acquisitions, divestitures, and capital raising for small to mid-sized companies across various industries.

Currently, Kimberley McDonough is employed at Critical Mass as a Marketing Science Senior Analyst, where they utilize their data analysis skills to support marketing initiatives.

Kimberley McDonough, P.Geo. has a strong educational background in geoscience and data analytics. Kimberley has a Bachelor of Science (B.Sc.) degree in Geological and Earth Sciences/Geosciences from the University of Regina. Kimberley also holds a Master of Science (M.Sc.) degree in Geology from the same institution.

In 2020, Kimberley pursued further education in data analytics through a certificate program at the Southern Alberta Institute of Technology (SAIT). This program, known as EDGE UP (Energy to Digital Growth Education Upskilling Project), focused on Data Analytics.

In addition to their formal education, Kimberley has obtained various certifications to enhance their skills and knowledge. These certifications include "Learning R" from LinkedIn, "Tableau Essential Training (2020.1)" from LinkedIn, "Google Analytics for Beginners" from Google Analytics Academy, "Power BI Data Modeling with DAX" from LinkedIn, "Python Essential Training" from LinkedIn, "Predictive Analytics Modeler - Explorer Award 2018" from IBM, "Predictive Analytics Modeler - Mastery Award 2018" from IBM, "Implementing a Data Warehouse SQL Server 2019" from LinkedIn, "Microsoft Collaboration: SharePoint, Teams, and Groups" from LinkedIn, "SQL Essential Training" from LinkedIn, and "SQL Server: Triggers Stored Procedures and Functions" from LinkedIn.

Furthermore, Kimberley is recognized as a Professional Geologist by The Association of Professional Engineers and Geoscientists of Alberta (APEGA).

The provided information suggests that Kimberley McDonough, P.Geo. has a strong foundation in geology and has expanded their skillset to include data analytics through formal education and various certifications.

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Timeline

  • Marketing Science Lead

    May 1, 2024 - present

  • Marketing Science Senior Analyst

    April, 2022

  • Marketing Science Analyst

    September, 2020