Shannon McEvoy-Halston

Shannon McEvoy-Halston has significant work experience in strategy and planning roles. Shannon started their career at MacLaren McCann Interactive in 1998, where they worked as a Strategic Planner, focusing on consumer-driven strategies for website development and digital campaigns. Shannon then moved to MacLaren McCann in 2002, continuing in the role of Strategic Planner and expanding their responsibilities to include research and analysis for brand and communication strategies. In 2005, Shannon joined Rogers Communication Inc. as a Consumer Insights professional, responsible for providing customer-centric recommendations for strategic planning and marketing. Their accomplishments at Rogers Cable included developing a unique value proposition and guiding strategic planning efforts. Shannon joined Critical Mass in 2009 as a Group Planning Director and later advanced to the role of VP, Strategy, managing a large team of strategic planners, experience architects, content strategists, and BAs. Currently, they hold the position of SVP Strategy at Critical Mass.

Shannon McEvoy-Halston attended Ryerson University from 1994 to 1998. Shannon pursued a field of study in Fashion Marketing during their time at the university. However, the information does not mention whether they obtained a degree or not.