Trevor McCollum

Trevor McCollum is an Associate Media Planner at Critical Mass, having joined in December 2023. Previously, Trevor held the position of Paid Social Coordinator at PHD from July 2021 to August 2023, where responsibilities included creating, optimizing, and analyzing digital campaigns on platforms such as Meta, Pinterest, TikTok, and YouTube. Notable achievements include managing over 10 campaigns each quarter and leading internal meetings focused on performance insights. Prior to PHD, Trevor worked at The Madison Square Garden Company for over a decade, starting as an Accounts Payable Representative and advancing to Shared Services Coordinator, where key duties involved A/R reconciliation and data interpretation for finance teams. Trevor holds a Bachelor's degree in English Language and Literature from Tuskegee University.