Laura Spitz

Laura Spitz has a diverse work experience in marketing and communication roles. Laura started their career as a Strategy Consultant intern at Thales in 2008. Laura then worked as a Junior Marketing & Communication Manager at Thales from 2008 to 2011.

After that, Laura Spitz joined Kwanko as a Marketing Communications Manager from an unknown date until 2016. Their responsibilities included implementing annual strategic marketing and communication plans, handling corporate communications and PR, and managing cross-border events. Laura also led the social media strategy and project-managed two major website revamps.

Next, Laura Spitz worked as the Head of Digital Marketing at Kwanko from 2016 to 2017. In this role, they created and executed the company's online B2B acquisition strategy, managed content and inbound marketing, and developed lead generation campaigns.

Following their time at Kwanko, Laura Spitz became the CMO at Skillup.co in 2017, where they worked until 2018. Details about their specific responsibilities in this role are not provided.

Currently, Laura Spitz is the Head of Marketing - France at Goodays (ex-Critizr) since October 2018. Their duties include leading the development of the French market marketing plan, creating and executing demand generation programs, shaping messaging for the French audience, and managing a high-performing team.

In summary, Laura Spitz has gained extensive experience in marketing, communication, and strategy in various industries, working in both leadership and managerial roles.

Laura Spitz has a diverse education history. In 2002, they obtained a Diplome de Sciences Politiques in Economy & Finance from Sciences Po Aix. Following that, they pursued a Master's degree in Business Management at IAE FRANCE - Écoles Universitaires de Management from 2006 to 2007. In 2007, Laura enrolled in two programs simultaneously. Laura attended ESSEC Business School, where they earned an Advanced Master's degree in Strategy and Management of International Business. Additionally, they participated in the MBA Program at Nanyang Technological University Singapore, focusing on Corporate and International Finance.

Aside from their academic degrees, Laura Spitz has also acquired various certifications. In 2018, they obtained certifications such as Hubspot Marketing Software Certification, Certification Google Ads pour le Réseau de Recherche, Hubspot Contextual Marketing Certification, Hubspot Inbound Sales Certification, Hubspot Sales Software Certification, Advanced Google Analytics, Google Analytics for Beginners, Hubspot Certification - Email Marketing, Hubspot Certification - Social Media, Hubspot Certification - Inbound Certification, Hubspot Certification - Inbound Marketing, and Hubspot Certification - Sales Enablement. These certifications demonstrate Laura's commitment to staying current in the field of marketing and their proficiency in using marketing and sales software tools.