Felipe Paranaguá

Felipe Paranaguá is an experienced executive in the fields of advertising and digital trade, currently serving as VP of Ads (Retail Media) at CRMBonus since July 2025. Previously, Felipe held the role of Director of Sales & Business Development at Mastercard from May 2024 to June 2025, where focus areas included strategic consulting and data analytics. Prior to that, Felipe was Senior Director of Ads & Digital Trade at iFood between February 2021 and November 2023, successfully building the Ads & Digital Trade Business Unit. Felipe's career includes significant positions at Mercado Livre as Director of Ads, where the launch of Mercado Ads occurred, and a robust tenure at Google, leading various monetization and eCommerce initiatives. Felipe began the professional journey at Vivo with various roles focused on sales operations and strategy. Educational qualifications include an MBA from USP and a Bachelor's in Business Administration from FAAP.