Priyanka Biisht

Priyanka Biisht is a seasoned marketing professional with extensive experience in brand management and communications across prominent companies. Currently serving as Director of Marketing at Crocs India since January 2024, Priyanka previously held key positions at adidas, where responsibilities included Head of Brand Marketing & Communications for adidas Originals and other segments from October 2021 to January 2024. Priyanka's career at The Coca-Cola Company spanned over a decade, featuring roles such as Senior Brand Manager for Maaza, Brand Manager for smartwater and Powerade, and leading category marketing and corporate communications initiatives. Earlier experience includes positions at 20:20 MSL and Perfect Relations, focusing on PR campaigns for major clients. Priyanka holds a Master's degree in Advertising, Marketing Communication, and Public Relations from the Indian Institute of Mass Communications, New Delhi, along with a Bachelor's degree in English Literature from Sri Venkateswara College, University of Delhi.