Vritika Ajmani is a seasoned professional in merchandising with extensive experience in the retail industry. Currently serving as Senior Manager of Merchandising at Crocs India since July 2019, Vritika oversees pricing, assortment, buying, and merchandising for Pan-India exclusive brand outlets. Prior roles include Asst. Manager of Retail Merchandising at adidas Group and Senior Executive in Planning at SSIPL Retail Ltd, where responsibilities included managing NIKE stores. Vritika began a career in merchandising as a Senior Merchandiser at BLACKBERRYS and as an Assistant Merchandiser at Genesis Colors Pvt Ltd, specifically for the Satya Paul brand. Vritika holds a Master of Fashion Management from the National Institute of Fashion Technology India and a Bachelor of Arts in Fashion/Apparel Design from GGSIPU.
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