Shoichi Matsuura

Shoichi Matsuura currently serves as Sales Manager of Home Care & Industrial Specialty at Croda since May 2025. Prior to this role, Matsuura was Marketing Manager of Automotive Equipment / Global Business Development at Mitsubishi Electric, where responsibilities included strategic planning and enhancing profitability from December 2023 to May 2025. From March 2017 to December 2023, Matsuura was Head of Flavors & Fragrances Japan at LANXESS, focusing on the consumer goods market. Matsuura's career includes experience as Account Sales Manager in Advanced Industrial Intermediates and as Account Sales in the Chemicals department at GSI Creos Corporation, managing various chemical products for multiple industries. Matsuura holds a Bachelor of Business Administration in Marketing from 東京経済大学 and studied at Massey University.