Grégory Latard is an experienced sales and business development professional with a robust background in managing sales teams and negotiating with key accounts across various sectors. Currently serving as Directeur Régions Est & Sud at Cromology since January 2023, Grégory has previously held significant roles including Responsable national des ventes at AGIS - Groupe LDC, where oversight of a 13-member sales team was crucial for brand representation and negotiations within the Grande Distribution sector. Additional experience includes serving as Directeur du développement commercial at Lacoste Dactyl Bureau & École, focusing on key account development, and a long tenure at Lyreco France in various sales leadership roles, managing both small and medium enterprise accounts and key accounts. Grégory began a professional journey in commerce with notable educational qualifications from HAME Polytechnic Finland, ISEG Lille, and Lycée Cambrai, culminating in degrees related to commerce and marketing.