Guillaume Beuret

Guillaume Beuret has extensive experience in commercial management and strategic development, currently serving as Directeur national distribution indépendante France, BNL, Export at Cromology since January 2019, after a role as Directeur regional BU indépendants France Sud. Previously, Guillaume Beuret held various positions at Vernis Claessens SA from February 1996 to December 2018, including Directeur commercial, where responsibilities involved implementing commercial strategies across ten European countries and optimizing distribution performance. Additional roles at Vernis Claessens SA included responsable commercial France Classidur and responsable regional Classidur, focusing on B2B sales team management and distributor network activity. Earlier career experience includes serving as Chef de secteur at Kriter Patriarche, where strategic marketing and central negotiations were key responsibilities. Educational qualifications include a degree in international commerce management from ICL (Lyon) and a BTS in international commerce from Ecole supérieure des Pays de Loire (ESPL).