Madeline Beck

A Crosby team member since 2009, Madeline leads teams to create large-scale national public education, behavior change, and digital activation campaigns. Her ethos is steeped in using formative research and real-time analytics to shape and optimize outreach and engagement programs that generate widespread awareness and call people to action.

Madeline currently oversees Crosby’s contracts to help the Health Resources and Services Administration (HRSA) inspire more Americans to register as organ donors, and multi-channel activation programs to drive more people to conduct online transactions to receive their benefits from the Social Security Administration. These efforts integrate PSA campaigns, digital and social media, influencer marketing, publicity, and multicultural outreach. She has also provided strategic oversight of digital transformation and web development projects for clients such as the U.S. Department of Education and USDA.

Madeline’s 20+ year career in advertising began at Young & Rubicam in New York working on the Pfizer, Genentech, and Allergan accounts. She also honed her skills on the National Heart, Lung and Blood Institute’s “Heart Truth” campaign for medical device manufacturer Guidant, and served Acura and Honda while at RFP in Santa Monica, California. She has a BA in Biology and minors in Psychology and Art History from Indiana University.