Claire Gruslin

Claire Gruslin has an extensive career in academia and marketing, serving as the Présidente de l'UER Management and a Professor in Marketing at HEC Liège since 1991. As a Partner at Elliptic, a marketing agency focused on co-designing impactful solutions, Claire contributes to innovative marketing strategies. In addition to these roles, Claire is the Chairwoman of the CBCommerceNEXT Omnichannel High Level Group at Cross-Border Commerce Europe and co-founder of the GRIS Groupe de Recherche en Intelligence Stratégique, an independent think tank for strategic intelligence. Claire's academic involvement includes teaching MBA programs at Solvay Brussels School of Economics and Management and coordinating the CVG-Campus virtuel en Gestion. With a certification in International Multidisciplinary Change Management and degrees in marketing and translation, Claire combines a robust educational background with significant industry experience.