CROSSMEDIA Deutschland
Daniela Pohle has extensive experience in strategy and analytics, currently serving as Director Strategy & Analytics at CROSSMEDIA Deutschland since August 2008, having previously held positions as Group Head, Senior Consultant, and Consultant within the same company. Prior to this, Daniela Pohle worked as a Werkstudentin at Solon Management Consulting, contributing to a thesis on "Customer Lifetime Management - Strategische Relevanz für Kabel-TV-Unternehmen." Additional experience includes a role as Projektassistentin at Medien + Entertainment Management Institut me:mi and internships in media buying and editorial coordination at Seven.One Entertainment Group and RTL Group, respectively. Daniela Pohle earned a diploma in media management from Hochschule Fresenius in 2008.
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CROSSMEDIA Deutschland
CROSSMEDIA is an independent, international full-service media agency that provides transparent and differentiated communication consultancy. With our self-imposed and third-party audited Transparency Report introduced in 2007, we are the neutral alternative to traditional media agencies. Founded in 1997, CROSSMEDIA is recognized as a pioneer in data-led media solutions. Constantly working towards the best communication strategy, we look beyond the limits of media planning: as an owner-managed media independent we believe in original, technology-supported media concepts and a close cooperation with creative agencies mirroring consumer behaviors and driving value for our clients. Our consistent attitude and ambition helped us being awarded “2018 Agency of the Year” by the German Media Awards. Currently, more than 500 colleagues are developing media concepts at our offices in Düsseldorf, Hamburg, Berlin, Bielefeld, London, New York, Philadelphia and Los Angeles, guaranteeing the best results for clients across various industries. We´re hiring! You can find relevant job openings here: https://www.crossmedia.de/wanted/jobs/