Tobias Schwarz

Tobias Schwarz is an experienced professional in research and analytics, currently serving as Director of Research & Analytics and Director of Brand Analytics at CROSSMEDIA Deutschland since July 2018. In this role, Tobias evaluates the impact of marketing communications on key business KPIs through advanced statistical analysis, survey-based research, and digital measurement, while also overseeing project management and team leadership. Prior to this, Tobias held the position of Group Head Analytics and Senior Analyst at Crossmedia from September 2016 to June 2018, focusing on statistical analysis and econometric modeling to assess marketing effectiveness. Tobias began a career in media research at MediaCom Deutschland, serving as a Senior Analyst and Analyst from June 2011 to July 2016. Academic qualifications include a Master of Science (MSc) in Marketing from the University of the West of England and a Magister Artium in Sociology from the University of Augsburg.