CROSSMEDIA Deutschland
Tobias Schwarz is an experienced professional in research and analytics, currently serving as Director of Research & Analytics and Director of Brand Analytics at CROSSMEDIA Deutschland since July 2018. In this role, Tobias evaluates the impact of marketing communications on key business KPIs through advanced statistical analysis, survey-based research, and digital measurement, while also overseeing project management and team leadership. Prior to this, Tobias held the position of Group Head Analytics and Senior Analyst at Crossmedia from September 2016 to June 2018, focusing on statistical analysis and econometric modeling to assess marketing effectiveness. Tobias began a career in media research at MediaCom Deutschland, serving as a Senior Analyst and Analyst from June 2011 to July 2016. Academic qualifications include a Master of Science (MSc) in Marketing from the University of the West of England and a Magister Artium in Sociology from the University of Augsburg.
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CROSSMEDIA Deutschland
CROSSMEDIA is an independent, international full-service media agency that provides transparent and differentiated communication consultancy. With our self-imposed and third-party audited Transparency Report introduced in 2007, we are the neutral alternative to traditional media agencies. Founded in 1997, CROSSMEDIA is recognized as a pioneer in data-led media solutions. Constantly working towards the best communication strategy, we look beyond the limits of media planning: as an owner-managed media independent we believe in original, technology-supported media concepts and a close cooperation with creative agencies mirroring consumer behaviors and driving value for our clients. Our consistent attitude and ambition helped us being awarded “2018 Agency of the Year” by the German Media Awards. Currently, more than 500 colleagues are developing media concepts at our offices in Düsseldorf, Hamburg, Berlin, Bielefeld, London, New York, Philadelphia and Los Angeles, guaranteeing the best results for clients across various industries. We´re hiring! You can find relevant job openings here: https://www.crossmedia.de/wanted/jobs/