Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. 

Our mission is to prove that media can be a differentiator in the communications process. 

How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. 

Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way.

For a peek into XM Nation, check us out at www.xmedia.com

Advertising

Media & Entertainment

CROSSMEDIA USA

Kamran Asghar

David Gardner

Alejandro Pérez Morcate

Zaneta Reid

Lee Beale

Ali Plonchak

Tom Lee

Ram Singh

Neil Smith

Mike Farasciano

Kristen Metzger

Anne Bologna

The Analytics and Data Management team at Crossmedia USA focuses on leveraging data insights to drive strategic decision-making across all communication channels. This team is responsible for analyzing consumer behavior, optimizing media planning, and measuring campaign performance to ensure effective brand engagement. By employing advanced analytics and performance optimization techniques, they help clients navigate the complexities of media interactions and enhance overall communication effectiveness.

Analytics and Data Management

Media Planning and Buying

Leadership Team

Analytics and Data Management

About

Team members

Other teams at CROSSMEDIA USA

Media Planning and Buying

Leadership Team