Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. 

Our mission is to prove that media can be a differentiator in the communications process. 

How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. 

Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way.

For a peek into XM Nation, check us out at www.xmedia.com

Advertising

Media & Entertainment

CROSSMEDIA USA

Kamran Asghar

Sam Bentzel

Julie Kenny

David Gardner

Alejandro Pérez Morcate

Zaneta Reid

Lee Beale

Ali Plonchak

Tom Lee

Neil Smith

Mike Farasciano

Kristen Metzger

Anne Bologna

The Media Planning and Buying team at Crossmedia USA specializes in creating and executing strategic media campaigns that connect brands with their target audiences across various channels. This cross-functional team collaborates closely to analyze insights, optimize media budgets, and leverage innovative buying techniques to enhance communication effectiveness. By integrating data-driven strategies with creative execution, they ensure that each campaign is impactful, measurable, and tailored to the unique needs of clients, making media a vital differentiator in the overall communications process.

Media Planning and Buying

Leadership Team

Analytics and Data Management

Media Planning and Buying

About

Team members

Other teams at CROSSMEDIA USA

Leadership Team

Analytics and Data Management