Emily McCarthy

Emily McCarthy is a seasoned professional in copy and brand strategy, currently serving as the Manager of Copy & Brand Strategy at Crossover Health, where key messaging and positioning for new product launches have been developed as the first Brand and Messaging Strategist. Prior experience includes roles such as Creative Managing Editor at AMH Ventures and Brand Voice + Messaging Consultant for multiple companies, where messaging guidelines and brand positioning have been established. Emily has held significant positions at ThirdLove as Editorial Director, and Rodan + Fields as Associate Director, where rebranding initiatives and messaging clarity for B2B and B2C audiences were prioritized. A strong background includes global leadership at The Estée Lauder Companies, specifically as Global Copy Director for Origins, where collaboration with cross-functional teams ensured consistent brand messaging. Emily holds a Bachelor of Arts in English Language and Literature from Georgetown University.