Crosstide
Francesca Lavey is an experienced professional in the field of commercial strategy and technology advisory. Currently serving as Chief Commercial Officer at 101 Ways, Francesca has previously held a position in Technology Advisory at EY and worked as an Analyst in Information Decision Solutions at Procter and Gamble. This diverse background highlights Francesca’s expertise in driving commercial initiatives and leveraging technology to enhance decision-making processes.
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Crosstide
Crosstide (formerly 101 Ways) helps enterprise organizations unlock value through custom software, data, and AI solutions—primarily in financial services, healthcare, and retail. Their approach is anchored by three core principles: delivering high-quality engineering to elite standards, launching teams quickly (within 15 days of a signed SOW), and empowering clients through hands-on upskilling to drive lasting transformation.