Kim Cason

Kim Cason has extensive experience in marketing research and market intelligence. Kim is currently the Director of Marketing Research at Crowley. From 2016 to 2021, they worked at Cox Automotive Inc. as the Manager of Research & Market Intelligence, where they were responsible for research design, vendor management, and budget prioritization. Prior to that, they worked as the Vice President of Market Research at True North Market Insights for a brief period in 2016. Kim also has experience in the non-profit sector, having served as the Managing Director of Insights at Teach For America from 2015 to 2016. Before that, they were the Senior Director of Marketing Research at the American Cancer Society from 2010 to 2015. Earlier in their career, Kim worked as a Research Manager at The Link Group, where they managed primary research data for various enterprise clients. Kim began their career as a Marketing Coordinator at TalentPlus, where they developed marketing materials and defined the company's brand equity.

Kim Cason received a Bachelor of Arts degree in Communications and Marketing from Saint Louis University in the years 1996 to 2000. Kim then went on to pursue a Master's degree in Marketing Research from Southern Illinois University Edwardsville, completing it between 2002 and 2005. Additionally, they obtained certifications such as IBM Data Science Orientation from Coursera in 2023, Situational Leadership: Team Leadership from The Center for Leadership Studies in 2015, Competent Communicator from Toastmasters International in 2013, and RIVA Certified Moderator from RIVA Qualitative Research Training Institute in 2006.