Norah Franchetti

Norah is the Group Vice President for Marketing, working to develop and implement the company’s business strategy. She is responsible for defining Crown’s global marketing strategies to some 5,000 staff and business partners to ensure alignment and consistency across all of the Crown brands.

Scottish-born Norah joined Crown some 30 years ago and has held a wide range of business development, learning and development, and general management positions. In 2011 she led Crown in repositioning its various brands and managed the internal and external initiatives to embed the Crown brand message, values and behaviors within the company. She is a frequent conference speaker in her areas of expertise, which include her many experiences from travelling and working in over 80 countries.

Educated at Napier University, Edinburgh, Norah has lived in Hong Kong, mainland China, Europe and the United States, and now lives in Dubai, UAE.