Michael Palm

Mike joined the CRP team in 2005 and currently serves as the VP of Sales and Marketing. A Shippensburg University alumni, he is an experienced professional with over 35 years of expertise in both B2B and B2C markets. Mike is responsible for developing and maintaining a broad network of top distributors in North America, leading the company’s aftermarket product management efforts and ensuring that CRP is among the most well-known and respected innovative suppliers in the automotive aftermarket. He knows CRP’s customers intimately and understands their needs, making it easy for them to do business with the company. Together with the executive team, Mike ensures the company has mission clarity and keeps all team members accountable.