Rick Rivera

Rick Rivera is an experienced fitness industry professional currently serving as the Managing Partner at Crunch Fitness - Undefeated Tribe since July 2023. Previously, Rick held the position of General Manager at Life Time Inc. from July 2019 to March 2023, where oversight included managing a 120,000 sq. ft facility and ensuring operational success. Prior to this role, Rick served as General Manager at 24 Hour Fitness from October 2003 to July 2019, focusing on delivering exceptional member experiences and fostering high-performance teams. Rick holds a Master of Science in Parks, Recreation and Leisure Facilities Management and a Bachelor of Business Administration in Business Administration and Management, both from Texas State University.