Anna Songco Adamian

Vice President, Global Consumer Products at Crunchyroll

Anna Songco Adamian has a diverse and extensive work experience in the entertainment industry. Anna Songco has held various leadership roles in companies such as Crunchyroll, DC Comics, Warner Bros. Entertainment Group of Companies, and Mattel.

At Crunchyroll, they served as the Vice President Consumer Products, leading the global consumer products business for a portfolio of anime brands. Anna Songco focused on extending fandom beyond the screen by creating authentic and extraordinary products and experiences.

During their time at DC Comics, Anna served as the Executive Director, Global Franchise Management. Anna Songco played a crucial role in expanding and growing the DC brand and franchises, including Batman, Wonder Woman, and Superman. Anna Songco collaborated with cross-divisional partners and developed strategic franchise visions and omnichannel strategies.

Prior to that, Anna worked at Warner Bros. Entertainment Group of Companies as the Director of Worldwide Marketing and Licensing. Anna Songco was responsible for the franchise and category strategy for the Live Action TV portfolio, achieving significant revenue growth and brand expansion.

Starting their career at Mattel, Anna held multiple roles, including Senior Brand Manager in the Girls Group and Entertainment Group, as well as Brand Manager in the Games Group. Anna Songco demonstrated strong brand strategy and cross-functional team leadership skills, overseeing various portfolios and executing successful marketing programs.

With their extensive experience in consumer products, franchise management, and marketing, Anna has proven herself as a valuable asset in driving business objectives and achieving growth in the entertainment industry.

Anna Songco Adamian has a Master's in Business Administration (MBA) with a focus on Marketing and Finance from Northwestern University - Kellogg School of Management. Prior to that, they obtained their Bachelor of Arts (B.A.) degree as a Trustee Scholar from the University of Southern California, where they studied Cinema-Television. There is no available information regarding their education at Universitat d'Alacant.

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Timeline

  • Vice President, Global Consumer Products

    November, 2019 - present