Christopher Herrod

Crux Capital’s core mission is to invest in and grow consumer and services companies. We focus on partnering with a select number of high-quality businesses and working with management teams to build value over the long term. Our team comprises seasoned professionals with deep operational and investment experience in the consumer and services sectors. The firm’s limited partners are successful entrepreneurs, family offices, and the principals of Crux Capital. Importantly, as a privately funded enterprise, we are not constrained by traditional private equity limitations pertaining to deal structures or artificial holding periods. Instead, we implement strategies to build and unlock value over time in partnership with company management. Crux Capital is the ideal partner for owners seeking liquidity, generational transition, capital for growth, or recapitalization. The firm is committed to preserving the legacy of the companies we invest in, recognizing that people and culture are the key determinants of long-term success. In addition to providing capital, we leverage the expertise of our team and limited partner investors to support management teams in reaching their growth objectives. While we do not participate in the day-to-day management of our companies, we do serve as active advisers and provide additional resources to our companies, including but not limited to: implementing best practices, introducing new customers, accessing industry executives, gathering competitive intelligence, and executing add-on acquisition strategies. If you are a business owner or an intermediary and would like to contact Crux Capital, please send us an e-mail at: info@crux-cap.com