André Luiz Araújo

André Luiz Araújo is an accomplished marketing and communications professional with extensive experience in the sports and corporate sectors. Currently serving as Head of Marketing at Cruzeiro Esporte Clube - SAF since June 2020, André is responsible for marketing management, digital innovation, and fan engagement initiatives. Previous roles include leading marketing and digital strategy at Cruzeiro, as well as providing content and communication direction for organizations like ALAS Communication and Cemig. André's background includes significant contributions to digital transformation and media relations at FCA Latam and a solid foundation in journalism and education. Educational credentials feature a Professional Certificate in Digital Transformation from MIT, along with advanced studies in corporate communications and translation from prestigious institutions.