Peter Cheong has a strong background in the food and beverage industry, with significant experience in leadership roles. Peter is currently the Chief Executive Officer of Crystal Jade Culinary Concepts Holding (Great China) Limited. Prior to this, they served as the Chief Operating Officer of Crystal Jade Group Holdings, where they managed the company's operations, set long-term directions and strategies, and provided leadership to the executive team. Peter also held the position of General Manager at Crystal Jade Culinary Concepts Holding, overseeing multiple regions and leading change management. Other notable roles include Director of Food and Beverage at Wynn Palace, Food and Beverage Director at JW Marriott Shenzhen Bao'an, and EAM Food and Beverage at Intercontinental Osaka. In addition, Peter has worked as a Consultant at Vintage Concepts and served as the Chief Operating Officer at Sir Hudson International. Peter began their career at The Hong Kong Jockey Club, where they held various managerial positions. Peter's expertise in the industry is further demonstrated by their role as the Director of Food and Beverage - Corporate at Raffles International Limited.
Peter Cheong has an Advanced Diploma in Business Administration from Informatics Hong Kong and a Diploma in Food & Beverage Management from SHATEC.
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Crystal Jade Culinary Concepts Holding (Great China) Limited
Launched in 1992, Crystal Jade Culinary Concepts Holdings (“Crystal Jade” or “the Group”) is a Singapore-based culinary brand with one-MICHELIN star and multiple MICHELIN Bib Gourmand awards, managing over 100 outlets across 25 major cities. Well-regarded for its culinary expertise and commitment to quality, the Group’s brand mission is to promote authentic Chinese cuisine and culture. Founded on the core principles of Chinese cuisine while drawing influence from modern gastronomy, the Group strives to provide quality meals and superb service that satisfy and exceed diners’ expectations. The mid-market bistro, Crystal Jade La Mian Xiao Long Bao made its Hong Kong debut in 2001, recommended since 2009 in the Hong Kong & Macau Michelin Guide with ‘Bib Gourmand’ recognition. The brand has since expanded to 14 venues in shopping malls across Hong Kong, including the latest at Telford Garden opened in 2017. The Group’s flagship refined brand, Crystal Jade Jiang Nan, was launched in Wanchai, Hong Kong, in 2016, specialising in classic Jiang-Nan cuisine. Following widespread critical acclaim, a second Crystal Jade Jiang Nan restaurant opened at Yuen Long’s YOHO Mall in 2017.