Christena Manley

Christena Manley is an accomplished digital marketing leader with extensive experience in e-commerce and digital transformation. Currently serving as Chief Digital Officer and Operating Partner at CSC Generation since October 2024, Christena leads demand generation and digital initiatives at Backcountry. Previously, Christena held the position of Chief Digital Officer at Knixwear from March 2020 to January 2024, where notable achievements included scaling revenue from $40 million to over $200 million and doubling business growth twice. Prior experience includes a role as VP Ecommerce at Indigo, overseeing a ~$200 million revenue channel, and multiple leadership roles at Quidsi Inc., a subsidiary of Amazon, focusing on e-commerce strategy and merchandising. Christena also served as E-Commerce Sr. Manager at Loblaw Digital. Academic credentials include an MBA from Harvard Business School and a BComm from Queen's University, with concentrations in strategy, marketing, and statistics.