Susan McCullin

Susan Kretschmar-McCullin is an accomplished sales and consulting professional with extensive experience across various media organizations. Currently serving as Vice President/Senior Consultant at The Center for Sales Strategy since May 2021, previous roles include Vice President/General Manager at TV Azteca, where Susan successfully led sales teams to achieve Local and National Sales goals while managing P&L and increasing EBITDA year over year. Notable achievements include growing sales by over three times within the first year as Vice President/Director of Sales at TV Azteca and generating cross-platform sales for a 1200 radio station group during tenure at Clear Channel Communications. Susan holds a Bachelor of Science degree with a major in General Studies and a minor in Communications and Public Relations from the University of Central Oklahoma.