Lena Heinrich

Lena Heinrich is an experienced design professional in the apparel sector, currently serving as the Lead Designer for Apparel at CUBE Bikes since May 2018, where responsibilities include leading the apparel team and developing innovative product designs and seasonal concepts. Prior to this role, Lena worked as an Apparel Designer at CUBE Bikes, managing product creation across various categories. Earlier experience includes serving as Apparel Manager at medi GmbH & Co. KG, where Lena managed the creation of sports and fashion compression apparel, and as a Fashion Designer in previous roles at CUBE Bikes, WIDDA Berlin, and Butterflysoulfire. Lena's career began with an apprenticeship as a tailor and culminated in a Bachelor of Arts in Textildesign from the University of Applied Sciences in Hof.