Andrea Fuentes Mínguez

Andrea Fuentes Márquez currently serves as KAM Retail at Vicsa Safety Perú, focusing on retail channel leadership, client management, and new business development since January 2024. Prior experience includes roles such as Category Manager at ITN S.A., where Andrea led the confectionery, snacks, and breakfast categories for well-known brands, and Key Account Manager for Modern Channel at ITN SA. Andrea has also held positions in purchasing and commercial alliances at NT MARKET SAC, logistics management at Wish Trade SAC, and foreign trade and logistics analysis at AMPHORA PERU SAC. Early career experience includes a commercial assistant role at Tiendas Peruanas S.A. Educational qualifications include a specialization in marketing from Universidad ESAN and a bachelor's degree in administration and international business from Universidad Peruana de Ciencias Aplicadas. Additional coursework includes studies in children's clothing design and marketing for retailers.