Rachel Melnik Adamovich

Rachel Melnik Adamovich currently serves as the Director of Content Strategy and Product Marketing at CultureKey since July 2024. Previously, Rachel held the position of Associate Director of Marketing Strategy & Brand Management at PULSE, a Discover company, from June 2022 to May 2024. Rachel's career includes significant roles such as Senior Manager of Content Strategy and Development at Charles Schwab and Director of Integrated Marketing at Effectuate, Inc., where responsibilities included managing brand storytelling and integrated marketing campaigns. Earlier experience includes a Product Marketing Manager role at Elavon Financial Institution Solutions, as well as positions at US Bank as a Marketing Writer and Project Manager and The McGill Tribune as a Features Editor. Rachel's educational background includes a Master's Degree in Integrated Marketing and Communications from Northwestern University, a B.A. in English Literature from McGill University, and a Project Management Certification from the University of St. Thomas - Opus College of Business.