Will Palmer

Will Palmer is the co-founder of Cupla, a company that provides marketing data analytics and campaign management software for cinema exhibitors, film distributors, and studios. Prior to Cupla, Will was the CEO and co-founder of Movio, a global leader in marketing data analytics for the film industry.

Will's passion for film began at a young age. Will would often go to the movies by himself and keep a running tally of how many films they had seen. This love for cinema continued into adulthood, and in 2012, Will founded Movio with the mission to revolutionize the way the film industry interacts with moviegoers.

Movio Cinema, Movio's flagship product, holds comprehensive marketing data covering 52 percent of cinema screens of the Large Cinema Circuit in North America (over 17,000 screens). Movio Media aggregates data across North America to provide film distributors and studios with crucial audience insights and innovative campaign solutions.

With Movio's software as a service (SaaS) solution, movie marketers are able to increase upsell and cross-sell opportunities, identify their most valuable customers, increase customer retention, create relevant marketing initiatives that improve customer engagement, measure ROI on marketing campaigns, and combine Big Data with Customer Intelligence to cast their audience.

Will's dedication to their work has made him a leader in the field of marketing data analytics for the film industry. Their work has helped movie marketers design and execute highly targeted campaigns in less than 15 minutes.

Will Palmer is currently pursuing a Bachelor of Technology at Massey University.