Michelle Prisciotta

Michelle Prisciotta is a seasoned brand and marketing professional with extensive experience in the fashion industry. Currently serving as Brand Manager at CUPSHE, Michelle has successfully enhanced the brand's presence through initiatives in ESG programs, influencer campaigns, and experiential marketing. Prior to CUPSHE, Michelle held various roles at Free People, including Experiential Brand Marketing Manager and Store Brand Leader, where responsibilities encompassed integrating branding strategies with event management and operational marketing. Early career experiences include roles in wholesale sales and retail operations at Haddad Brands and Free People, along with internships at ESCADA and Tommy Hilfiger. Michelle earned a Bachelor of Professional Studies in Fashion Merchandising from Marist College, complemented by a minor in Business Administration.