Crafton Bryant IV

Crafton Bryant IV is an accomplished marketing professional with extensive experience across various industries. Currently serving as the Director of Marketing for the Southeast at Curaleaf since November 2024, Crafton also co-founded and manages BEC Partners since August 2021. Previous roles include Senior Director of Marketing at The Facilities Group, Manager of Field Marketing at Heartland Dental, and founder of Shoreline Strategy, offering fractional CMO services. Crafton has a proven track record of driving strategic marketing initiatives at Metro Diner and Bloomin' Brands, Inc., with responsibilities spanning local and national marketing campaigns to enhance brand awareness and sales. Crafton holds a Bachelor’s degree in Marketing from the University of South Florida.